BlueComma
Brand designed for travel. E-Commerce web application
BlueComma is a sustainable travel accessories brand created by travel obsessed designers. We believed travel gear shouldn’t be boring, it should be bold, colorful, and celebrate life’s tiny pauses. After 15 years of adventures (some great, some hilariously disastrous), we set out to design products that made travel more fun, expressive, and functional.
BlueComma is a sustainable travel accessories brand created by travel obsessed designers. We believed travel gear shouldn’t be boring, it should be bold, colorful, and celebrate life’s tiny pauses. After 15 years of adventures (some great, some hilariously disastrous), we set out to design products that made travel more fun, expressive, and functional.
My Role
Founder
Product / Visual Designer
Software Developer
My Role
Founder
Product / Visual Designer
Software Developer
Challenge
The challenge was to stand out in a crowded travel gear market dominated by utility-driven, monochrome products.
The challenge was to stand out in a crowded travel gear market dominated by utility-driven, monochrome products.
The challenge was to stand out in a crowded travel gear market dominated by utility-driven, monochrome products.
Our goal was to create a brand and e-commerce experience that celebrated individuality, invited play, and converted browsers into loyal customers.
Our goal was to create a brand and e-commerce experience that celebrated individuality, invited play, and converted browsers into loyal customers.
Our goal was to create a brand and e-commerce experience that celebrated individuality, invited play, and converted browsers into loyal customers.
Building the Brand
I led the design of a visual identity that was unapologetically vibrant.
I led the design of a visual identity that was unapologetically vibrant.
I led the design of a visual identity that was unapologetically vibrant.
From the passport-pattern backgrounds to playful illustrations of luggage and cameras, every detail was designed to evoke a sense of anticipation and delight. The brand voice echoed the same philosophy: “Ditch the boring. Embrace the fun. Your next trip deserves it.”
From the passport-pattern backgrounds to playful illustrations of luggage and cameras, every detail was designed to evoke a sense of anticipation and delight. The brand voice echoed the same philosophy: “Ditch the boring. Embrace the fun. Your next trip deserves it.”
From the passport-pattern backgrounds to playful illustrations of luggage and cameras, every detail was designed to evoke a sense of anticipation and delight. The brand voice echoed the same philosophy: “Ditch the boring. Embrace the fun. Your next trip deserves it.”
Designing the Experience
Beyond visuals, I focused on the e-commerce journey itself.
Beyond visuals, I focused on the e-commerce journey itself.
Beyond visuals, I focused on the e-commerce journey itself.
We built a fast, responsive Shopify storefront tailored for mobile-first travelers. Through user research and journey mapping, we identified the critical drop-off points in checkout and redesigned the flow, cutting abandonment by 30%.
We built a fast, responsive Shopify storefront tailored for mobile-first travelers. Through user research and journey mapping, we identified the critical drop-off points in checkout and redesigned the flow, cutting abandonment by 30%.
We built a fast, responsive Shopify storefront tailored for mobile-first travelers. Through user research and journey mapping, we identified the critical drop-off points in checkout and redesigned the flow, cutting abandonment by 30%.
Outcomes & Reflection
In its first year, BlueComma doubled revenue and improved checkout conversion by 30%, building a loyal customer base that ultimately positioned the brand for acquisition in 2024.
In its first year, BlueComma doubled revenue and improved checkout conversion by 30%, building a loyal customer base that ultimately positioned the brand for acquisition in 2024.
In its first year, BlueComma doubled revenue and improved checkout conversion by 30%, building a loyal customer base that ultimately positioned the brand for acquisition in 2024.
BlueComma was where I learned how to bring together brand, product, and business into a single cohesive experience. I wasn’t just designing a store — I was building a company identity from scratch, managing a cross-functional team of five, and aligning design decisions directly with growth strategy.
BlueComma was where I learned how to bring together brand, product, and business into a single cohesive experience. I wasn’t just designing a store — I was building a company identity from scratch, managing a cross-functional team of five, and aligning design decisions directly with growth strategy.
BlueComma was where I learned how to bring together brand, product, and business into a single cohesive experience. I wasn’t just designing a store — I was building a company identity from scratch, managing a cross-functional team of five, and aligning design decisions directly with growth strategy.